South Froggies was formed in 2000 by Jean-Luc Prosperi alias DJ Rubio. He had been a member of Cormano Y El Grupo, a Latino underground band. DJ Rubio wanted to explore electronic nu-jazz and so he founded South Froggies.
He first collaborated with a young popular French DJ from the south, Alan Parker Lewis. Later on they were joined by mixing engineer Colonel Nico, who had been a guitar player for the French reggae band Poupa Claudio in the 80’s and would now bring his magic touch. Colonel Nico introduced DJ Rubio to guitar player Christophe Guiraud alias Mr Cheb, who was a grand prize winner in the jazz section at the Marseille Conservatory. When the band isn’t playing Mr Cheb is very sought after by many French artists for live as well as studio recordings. Between 2001 and 2005 the band produced tracks for various compilations including the very popular Saint Germain Cafe Vol.1. In 2005 the band welcomed William Davood, a young virtuoso sax player and a grand prize winner of the Toulon Conservatory who brought his fantastic talent and very strong classical jazz influences. Finally in 2006 DJ Rubio and his childhood friend, music and movie producer Laurent Hatchwell decided to create their own label in order to provide complete creative freedom to the SOUTH FROGGIES.
While much electronic music seemingly comes with an expiration date and built-in obsolescence, the sound of South Froggies on „Nu Jazz Factory“ is enduring and undoubtedly takes a cue from the jazz masters in terms of longevity. Smooth, down-tempo grace flows through the veins of their music.
“Nu Jazz Factory” is record with a sensual flow of jazzy textures and rhythms and bass-ridden beats, hovering on the verge of experimental headphone music without tipping its hand too far in any direction. The result is irresistible: class with an edge.